Tarang Bhargava

Article Marketing has long been one of the most powerful forms of online marketing. But, in the past year or two its effectiveness has taken a huge hit. The reason for this hit is mass distribution of articles to hundreds of article directories.

So few article marketers realize the importance of unique content to Search Engines. This is why they are turning to mass article distribution. They think the more sites that contain their articles the better.

This was true in the past but extensive testing and tracking clearly shows that submitting your articles to only a few of the top article directories will provide much better results.

What are the effects of Mass Article Submission?

The negative effects that mass article distribution creates can be seen from two angles:

Author - The actual article is no longer unique in any way, as it appears on hundreds of URLs across the Internet. This is looked at as a light form of spam by the search engines. Their robots will crawl these pages and in most cases put them into their index. But, although these article pages are in the index, they will not receive the traffic they would have gotten if they had been submitted to only a few authority sites. Now the author will not get the exposure he or she intended.

Article Directory With more and more authors submitting their articles to so many other Websites, the article directories do not have content that is unique to their site. This means the article directories are not nearly as effective for the authors as they once were, in turn hurting the author once again.

If you think about it, submitting your articles to the masses is actually shooting yourself in the foot along with all other article marketers.

Imagine how much more effective article marketing would be if everyone submitted their articles to only five or ten article directories. Each of these article directories would skyrocket in the search engines higher then ever creating MUCH more exposure to all article marketers.

To see exactly how I use articles to conquer just about every niche I touch, take a look at my new Article Marketing Ebook "Article Marketing Domination" at http://www.articlemarketingdomination.com/ where I reveal all of the secrets on how to run a successful article marketing campaign!